More relevant visitors. More control over profitable growth.
HNTR Concepts helps Shopify webshops with the strategy, setup, and optimization of Google Ads. From Search and Shopping to Performance Max — always linked to product data, margins, and what your webshop commercially needs.
Discuss your Google AdsCampaigns with a clear goal
No loose ads, but a structure that aligns with your product range, search behavior, margins, and growth phase.
Measuring what actually sells
Conversions, revenue, and campaign performance must be reliable before budget can be allocated intelligently.
Continuous improvement
Budgets, products, search terms, and bidding strategies are adjusted based on commercial performance.
From a new account structure to independent campaign advice.
Collaboration can consist of a complete setup, ongoing management, a one-off audit, or an independent review of campaigns already managed by another party.
New campaigns and tracking
A clear campaign structure, relevant conversion goals, and a correct foundation for Search, Shopping, and Performance Max.
Have campaigns set upOptimizing existing campaigns
Analyzing and purposefully improving search terms, products, budget allocation, audiences, and bidding strategies.
Discuss optimizationIndependent Google Ads audit
A critical check of account structure, waste, tracking, and commercial opportunities — without the need to immediately switch management agencies.
Request an auditThe right campaign for every commercial role.
Not every product or search query requires the same approach. We only combine campaign types when they serve a clear function within the customer journey.
Search campaigns
For people actively looking for your products, categories, or solutions. With control over keywords, ads, and landing pages.
Google Shopping
Product ads based on a strong Merchant Center feed, good titles, correct attributes, and smart product selection.
Performance Max
Deploying automation purposefully with reliable conversion data, clear product groups, and control over what is advertised and what is not.
Display and remarketing
Reaching relevant visitors again and supporting campaigns, without treating reach as an end in itself.
Good decisions start with reliable data.
A high ROAS does not automatically mean a campaign is growing healthily. We also look at margins, new customers, revenue quality, attribution, and the role of other channels.
The foundation of measurement
For optimization, I check that the right actions are being measured and that Google Ads receives sufficient reliable information to optimize for.
No made-up dashboards or guaranteed results. Just transparent reporting and optimization based on available data.
From analysis to controlled growth.
Budget is not just increased at random. First, we get the foundation in order, then we test specifically, and only then do we scale what demonstrably contributes.
Understanding the account and webshop
We review goals, range, margins, markets, tracking, and existing campaign performance.
Checking tracking and feed
Conversions, Merchant Center, and product data are verified before campaigns are scaled.
Organizing campaigns logically
Products, search intents, budgets, and markets are given a manageable and measurable structure.
Targeted learning
We test bids, ads, search terms, and product groups without wasting budget.
Optimizing and scaling
Budget shifts to what works commercially; waste and weak segments are addressed.
Direct contact and transparent management.
You remain the owner of your account and data. Advice and work are explained clearly, including the choices that are *not* made.
No black box
Clear insight into campaigns, budgets, changes, and the reasoning behind important choices.
Account remains yours
Campaigns are managed in your own Google Ads account. You retain access and ownership.
Focus on commercial value
Not just steering on clicks or reach, but on revenue quality, efficiency, and sustainable growth.
Curious about where your Google Ads budget could perform better?
Tell us how your campaigns are currently set up and what challenges you are facing. Then we can see if an audit, new setup, or ongoing optimization is the best fit.
Discuss your campaigns